Working with an SEO consultant to increase your site’s visibility can get very expensive very quickly, unless there is a clear strategy outlined at the start, and clear deliverables expected at the conclusion of the project. As with any form of consulting, finding an affordable and talented SEO consultant depends not only on that consultant’s rates, but on their ability to keep costs in line, and deliver and end product that justifies the size of their fees to begin with. Here are some tips on how to find an affordable SEO consultant for your business.
Tip #1: Request multiple quotes. There are many SEO consultants on the web who offer a free consultation, and you should take the opportunity to ask them a number of questions and pin them down on specifics before they even develop an estimate.
Tip #2: Challenge them on benchmarking. A smart SEO KL consultant should have more to offer you than just an SEO strategy for your site. They should be able to explain to you how they will measure success, and how they will establish benchmarks at the beginning of a project and that future checkpoints, so that you can see exactly what kind of traffic has come to your site and how that is attributed to the optimization changes that you decide to implement. If your SEO is worth his or her salt, they will help you establish a return-on-investment calculation so that you will have a framework to compare the cost of the SEO consulting services (and the resulting website development costs) to the increased business you expect to get from increased traffic. There is no reason to make a marketing investment if it won’t have a return, whether that is an investment in advertising, or in SEO consulting services. If you talk to any consultant who doesn’t understand this request and is not interested in answering it, then look elsewhere.
Tip #3: Ask for a Market Sizing Estimate. Let’s say an SEO consultant is going to advise you on how to optimize your site for 5 particular keywords. Selecting those keywords should be part of the SEO research process, so you may not know what they are, but the consultant should be able to give you an example of what types of keywords you can compete for in your industry, and the amount of traffic that goes along with them. This knowledge should enable them to do a “sizing” exercise, estimating for you not only the amount of traffic that a ranking for the keywords will bring, but also an estimate of the business value of that traffic. What is it worth to you to have 1000 more people per day arrive at your site? You can collaborate with the consultant on this question, but they should not avoid this question if they are serious professionals pitching for your business.
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